About Us

Welcome to 4AG, a streetwear cultural movement since 2009.! At 4AG, we believe that life is meant to be lived fully, embracing every moment with style, passion, and purpose. Our mission is to offer a collection of exceptional products and experiences that upgrade your everyday living.

Who We Are:

4AG is a lifestyle brand that started in 2009 in Los Angeles, California to promote goodness and positivity through urban streetwear fashion as well as entertainment and media. 4AG is a streetwear cultural movement that started in LA in 2009 and we continue to share our voice through music, art, and statements. We aim to fuse cultural elements and hip-hop culture. We want to be the voice of the voiceless. 

Our Philosophy:

Our philosophy is simple: life is too short for the ordinary.4AG is here to inspire people to think differently about themselves and their environment while also promoting social justice, equality, peace, and respect for all individuals regardless of race or religion. Through its products, 4AG aims to empower youth from all walks of life through creative expression without compromising their values or beliefs.

What Makes Us Different:

What makes 4AG  stand out is our commitment to bringing you not just products, but a lifestyle. 

The brand was founded with a deeper purpose beyond a commercial one which is to send positive messages through fashion (the first name of 4AG was MiiM which is an abbreviation for "My Inspiration Isn't Money"). The first collection focused on promoting universal human needs like justice, brotherhood, truth, dignity, and freedom. That was done by mixing the Western/hip hop culture with the Saudi / Middle Eastern one which can still be found within the DNA of the brand. 

We Believe in Community:

At 4AG, we value the sense of community. Our platform is more than just a marketplace; it's a place for like-minded individuals who appreciate the finer things in life. Join us on social media,  share your stories, explore our blog, and be a part of a lifestyle movement that values authenticity and diversity.


Thank you for choosing 4AG  as your lifestyle companion. Explore our collection, embrace your style, and let's make a statement together! Click here to Shop